Thanks For Life is a purpose-built initiative, specifically designed to combine the talents and efforts of every Rotary club in RIBI with these main aims…
- To raise £1m for Polio Eradication through the Thanks for Life initiative.
- To maximise public awareness of the Rotary Polio campaign, the Gates Challenge and Rotary in general.
- To increase membership.
It will involve a co-ordinated campaign, timed for February 23, 2010, Rotary Day – and the period around it (February 20 – 28). Money raised will be credited to the Gates Challenge and count against club and district targets. It is expected that every club in RIBI will contribute something to meet the overall objectives:
- Organise a Polio Eradication fundraising event in its own community – Thanks for Life (schools).
- Obtain wide-ranging media coverage for this event.
- Organise a ‘Window of Opportunity’.
There are a number of initiatives that are currently being investigated and pursued by clubs and districts in support of the Thanks for Life campaign…
Thanks for Life:
- Linking with local schools for awareness-raising of the Polio campaign
- Linking with local schools for fund generation initiatives
- Interaction with parents – Rotary membership potential
- Involve / establish Interact Clubs
- Involve / establish Rotaract Clubs
Rotary National Immunisation Days:
- Organise a specific NID project
- Produce a compelling TV documentary
- Maximise PR opportunities
- Support with production of background material to publicise the campaign
Meet a Celebrity:
- Link with high-profile celebrities, both nationally and locally
- Organise profile-raising event
- Maximise PR opportunities
Windows of Opportunity:
- Every club (or cluster of clubs) to utilise an empty shop window to showcase the Polio Eradication campaign
- Interact with shoppers
- Publicise local Polio events – schools etc.
Maximise PR opportunities:
- Showcase Rotary in general
- Multi-faceted media ‘blitz’ at national and regional levels.
- Opportunity to attract new members
Business-to-Business dinners:
- Engage with local business community to generate funding and heighten profile via a high- profile dinner / lunch or other event.
- Maximise PR opportunities.
- Organise other localised initiatives on similar lines
